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Custom Marketing Tools: Text-to-Art

Text-to-Art: Custom Marketing Tools Specialists.

 

Why choose Text-to-Art to design your Custom Marketing Tools?

Text-to-Art, Inc. is a “marketing-design” company that utilizes marketing strategies, presentation techniques, educational principles and human nature to produce custom marketing tools that motivate prospects to make positive sales decisions. We are more than a graphic design company and we do more than develop ‘cool’ CDs, web sites, videos, 3D animations, etc. with lots of special effects that impress prospects. Rather, we integrate numerous marketing techniques into each presentation so prospects clearly understand how your product or service will meet their needs, wants and desires. The result? They purchase!

Carefully choose which company will develop your custom marketing tools.

Developing ‘effective’ custom marketing tools is more difficult than it may appear because it requires expertise in a number of different, yet complimentary, disciplines. Grouping developers according to their ability to integrate these different disciplines into your end product, simplifies the process of choosing the best developer. Below is a simple, yet effective, way of grouping developers.

Custom Marketing Tools: Choose the right company.“I-know-how-to-use-the-software” companies.

Developers within this category are either beginners or have failed to continue to grow in their professional skills. They have learned to use the software that enables them to produce particular marketing tools, but they possess few design or marketing skills beyond that. Rather than integrate a carefully planned marketing strategy into a designed interface that best communicates that strategy, they will often offer a template. The advantage of using developers within this category is that they are usually the cheapest. The disadvantage is that your new custom marketing tools produce few new sales.

Custom Marketing Tools: We include a great design.

“Graphic Designers”

Developers within this second category are more difficult to identify because they produce great looking tools with lots of cool effects. Developers within this category are great designers and will give you a very impressive product. No doubt, their custom marketing tools will produce new sales, but the increase will be marginal.

The reason for this is that tools that are simply impressive lack the ability to change individuals’ emotional and logical thinking. Most of the sales generated from 'Impressive' tools come from those who have already decided to purchase a product like yours. However, these custom tools lack the ability to lead partially interested prospects down a strategically planned, marketing presentation that will convince them to purchase your particular products or services.

Of course, gaining these new sales is a good thing, but custom marketing tools can have a greater return if they include a strong marketing strategy in addition to an impressive design. For example, those who have already decided to purchase still need to be convinced that your product is better than your competitors, that your features and benefits are what they really need and that your company is who they need to do business with.

Custom Marketing Tools: Marketing Strategies and Techniques must be included

“Marketing firm”

This group is a step up from your Graphic Designers because they will develop a customized marketing strategy for your business that will increase your sales. Plus, they know how to convince partially interested prospects who are considering purchasing, to go ahead and make the purchase. The advantage of this group is that you end up with a strategy that not only convinces prospects to buy, but to buy from you.

However, this group has two major disadvantages that you do not have to accept: their custom marketing tools lack the professional edge that sets your company apart from others and their presentations lack the pizzazz that motivates prospects to view your entire presentation.

Combine Marketing and Design for a Powerful Custom Marketing Tool.

“Marketing-Design” company.

The fourth group develops the best tools because they are able to integrate the strengths of the last two groups into each custom marketing tool: an impressive design and a strong, marketing strategy. Text-to-Art fits into this fourth group. After carefully examining your company, product or service and target audience, we develop a marketing strategy and presentation that is specifically designed to sell your products or services to your target audience.

We do not believe that one size fits all; that placing your information into a template will motivate your prospects to buy. We do not believe that cool effects alone sell products or services. However, we do believe that a carefully, crafted, professionally designed presentation built upon a solid marketing strategy will increase your sales many times over.

Then, integrating this marketing presentation into an impressive custom marketing tool (e.g., CD-Marketer, Video Spinner, Interactive Web Site, etc.) enables you to give a perfect presentation, every time it is delivered. It greatly reduces the work load of your sales team since they can send these tools to each and every prospect. They don't have to pick and choose which prospects are 'most worth' their time and energy. They can deliver a convincing presentation with little or no effort and follow up with prospects who continue to express interest.

 

Custom Marketing Tools: A Few Demos.

Interactive Marketing-CDs do the work of 100's of employees.

The best way to illustrate some of the marketing tools we develop is to simply show them to you. Below are links to some of our more popular custom marketing tools.

Custom Marketing Tools: CD-Marketer / Electronic Business Card.

A CD-Marketer goes by many names: Electronic Business Card, eBiz Card, Video Business Card and more. However, we prefer the term, CD-Marketer, because that is exactly what it does. For a full discussion on how a CD-Marketer can double or triple your sales and marketing rates, you can start here: CD-Marketer.

Request a Free Demo:  Custom Marketing Tools: CD-Marketer / Electronic Business Card

Custom Marketing Tools: Video Spinner.

A Video Spinner is another highly effective marketing tool since it enables you to encapsulate your most powerful marketing message in a 2-4 minute presentation that can then be placed in CD-Marketers, your web site, sales presentations and even in the tag line of your emails so prospects can view it after reading your email.

See one in action: Custom Marketing Tools: Video Spinner

Custom Marketing Tools: 3D Animated Logo.

One of the quickest and most effective methods of Brand Building is by including a 3D Animated logo within each of your marketing tools. As your prospects watch your logo build, letter-by-letter, graphic-by-graphic, it is engrained into their memory. What is wonderful about these logos is if they are done correctly, your prospects will say, "That was cool!" and will watch it again, or even better, call in a coworker and say, "Come here and watch this. This is really cool."

Think about it. How many letters, brochures, etc. would you have to mail to them to get the same level of recognition?

See one in action: Custom Marketing Tools: 3D Animated Logo

Custom Marketing Tools: Interactive Web Site.

We develop both HTML web sites (like this one, the one your are currently viewing) and Flash web sites. HTML sites, like this one, are fairly commonplace, but when you really want to develop a site that enables you to present a powerful marketing presentation, often a Flash site does a better job. These sites allow you to easily integrate video, animation, text, voice-overs, music and more within the site. If you take a look at our Flash site, you can see all of this in action.

See our Flash site in action: Custom Marketing Tools: Interactive Flash Site

 

Create Your Own Custom Marketing Tools Today!

Custom Marketing Tools that sell!