Bookmark and Share

Building Web Sites that Sell

Print

How do you build a web site that sells?

Think of the internet in terms of fishing.

Web Site Design > Build sites that sell.It's helpful to think of your web site in terms of fishing. Your prospects are like fish, swimming around in Lake Internet every day. They swim in and out of your web site without you even knowing it. Some are there right now! However, they are smarter than your average fish because they realize that companies offer big fat juicy worms, but often deliver big fat rubbery worms with hooks sticking out of the side. So as they swim through your site, and your competitors' sites, they pick 2 or 3 companies that appear to be the most reputable and trustworthy and follow up with a phone call.

So, in a very real sense, your web site is a fisherman. He is the one, the only one, you have hired to fish Lake Internet. He is out there 24/7, 7 days a week, 52 weeks a year, trying to catch those who swim in and out of your web site.

However, the impact he has on your company goes far beyond those who happen to find your company through the search engines. Did you know that 83% of all your prospects, including those found through mailers, advertisements, sales visits, presentations, trade shows or any other method you use, 83% of them will first go to your web site to learn more about your company and products? 83%! What happens if they don't like what they see? What happens if your web site raises red flags in their mind, but your competitors' sites don't?

The least expensive site costs you the most!

Now, let's get back to our question: "How do you build a web site that sells?" and the answer is, you get the most skilled fisherman you can possibly get. Some companies have the philosophy, “Let’s just hire the most inexpensive fisherman possible . . . the cheaper the better!” As you can guess, this approach is the least expensive up front, but as you lose sale after sale to your competitors, week-after-week, month-after-month, year-after-year, it becomes the most expensive of all possible approaches!

Our philosophy, on the other hand, is that it is far less expensive to invest a little more up front and develop a highly effective marketing web site that integrates professional graphics and animations that are designed to grab your prospects' attention while explaining the benefits of your products or services; proven marketing techniques that connect your solutions with your prospects wants, needs and desires; well-planned navigation that enables them to easily find what they are looking for and numerous other features that enable your site to become an effective fisherman.

Hire a fisherman who knows how to fish.

If you share our philosophy and you need a site that sells, call us today so we can provide you with a highly skilled fisherman that will faithfully sell your products day-after-day, week-after-week, month-after-month, and year-after-year!

Text-to-Art specializes in Marketing and Design.

If you have not already read the "About Us" section, please do so since this explains how our focus is different from most other graphic design and multimedia companies. We are a Marketing-Design company meaning that we develop marketing tools that sell products. We do this by placing just as much emphasis on the marketing elements as we do the design and multimedia elements.

Emphasizing both aspects ensures that you don't end up with a 'pretty' web site that doesn't sell!

Why wait?

If your site doesn't do a great job of selling, then don't allow him to continue to scare away the fish you have worked so hard to get! Call us today to find out how different your site could be.