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Steps in Opening a New Business -- The Forgotten Step

Steps in Opening a New Business are difficult. Our marketing tools help you succeed. When you consider the Steps in Opening a New Business, most people are so anxious to get going, they risk failure by putting off the first step until the very end.

Huh? The most important asset to any new business is a constant supply of new customers. And one of the most cost effective ways to get new customers is through your web site. You can acquire thousands of prospects, free of charge, through your web site. But what people often don't realize is that when you put your brand new web site up on the internet, Google places it in what's referred to as a sandbox. Basically, what this means is that new sites are not indexed for several months by Google, Yahoo, MSN and other search engines. What impact does this have on your business? Simply this, your potential customers will not be able to find you on the Internet for 2 - 4 months after the first day your web site, with content, is placed on the internet.

So, if you first complete all the other Steps in Opening a New Business, then decide to put together your web site, it will not show up in the search engines for several months. The same principle applies to the Yellow Pages. If you miss their deadline, your company will not appear in the Yellow Pages until the following year. If you miss vital marketing steps, like these, that will be generating many of your new customers, you're going to have some real problems!

Steps in Opening a New Business > Stuck in the Sandbox!

Some people realize that new web sites are placed in a sandbox for a number of months, so they make it a priority to purchase their web site domain name during one of the first steps in opening their new business. Then, they will continue to put together their new business and just before they're ready to open their doors, they develop their web site as one of the last steps. What they don't realize though is that their sandbox timer, so to speak, does not start until their web site has text on it.

Out of the Sandbox and Getting New Prospects!

Steps Opening New Businesses > Marketing Tools So as you can see, the best method is to develop at least part of your web site from the very beginning. The other thing to remember is that your web site is going to be one of your most effective marketing tools. You will want to set it up so that it is optimized for search engines, has the ability to track who visit your site, how many visit your site, which areas they are most interested in, which key words brought them to your site and more. All of this takes time to set up. So, if you make it a priority to set up your web site as one of the first steps in opening your new business, then it will be up and running when your business begins.

What we often suggest to our clients is that they use their web site to track the effectiveness of all other marketing, both print and electronic. For example, we develop interactive marketing CDs, as well as web sites, and then link the two together. This way, you can see not only how many are coming to your web site, but also how many are opening and viewing your marketing CD.

We also link all your e-mails into your web site so that you can determine how many people are viewing your e-mails, clicking on links in your e-mail, and viewing your email Video Spinners.

Marketing Tools Necessary For Opening a New Business

When consider your steps In Opening a New Business, include an E-Biz card to help make your sales presentations professional and effortless One of the items you rarely find in the steps used to start a new business is that of developing a Sales Team. Of course, this is understandable. Few new companies have the resources to hire a sales force. This is why new companies have to depend on other types of marketing tools that can do their selling for them. There are four primary marketing tools that every new business should consider. We give examples and demonstrations of how these four tools have helped other companies and how these companies have used them. You can view them at Marketing Steps in Opening a New Business.

Steps In Opening a New Business

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